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Global Launches

Project type

US Launch

Date

November 2025

Location

Los Angeles

I led TrueRights’ initial launch in the US, focusing on reaching prospective customers across AI, production, talent and the creative industries. LA felt like the natural place to start, so we took a multi-pronged approach, hosting partner roundtables and prospect workshops, speaking at industry events, and bringing it all together with a series of billboards on Sunset Boulevard to keep TrueRights front of mind.