TikTok x Influencer Whitepaper

Working with creators on TikTok has propelled some brand campaigns to new heights of success. But it can be hard to understand why certain campaigns are successful and therefore, how to replicate this. For this report, I worked with TikTok to produce a report quantifying this evolution in influencer marketing through actionable insights to inform campaigns and drive results at every stage of the funnel. I was responsible for full project management including the writing and marketing of the report.